The Origin of "JF MUSEUM"
When founder Jellyfish Zhu established the brand, she adopted her pen name "何知” The term "寻水" (Seeking Water) metaphorically represents the pursuit of origins – water being the source of life and the cradle of human civilization, where seeking water symbolizes the quest for cultural and existential roots. It also embodies the brand's ethos of perpetual exploration and unwavering adherence to its founding principles. The logo design draws inspiration from the jellyfish form, derived from the founder's English name "Jellyfish".
